Moroccanoil’s New Color Rhapsody 10 Delivers Radiant Color in 10 Minutes

Moroccanoil is doubling up on vibrant color and cutting back on valuable time.

The hair care brand’s new Color Rhapsody 10 Permanent Cream Color delivers up to 100% grey coverage and multi-dimensional, radiant color in 10 minutes – purportedly three times faster than traditional permanent color treatments.

ColorKinetic Booster Technology

Powered by the brand’s ColorKinetic Booster Technology, the formula accelerates the color process for even, long-lasting results while helping to protect the hair. The technology works by binding to the dyes to enhance absorption and delivery, while also binding to the ProArginine and ArganID to provide essential protection for the hair.

ProArginine is a type of amino acid that is naturally found in hair fiber. In its original state, arginine is highly alkaline. When used at higher, active levels, it becomes a powerful good-for-you alkalizing agent that supports the hair color chemistry. Next, it helps patch up weakened areas with necessary proteins to provide healthier-looking hair and long-lasting color.

ArganID technology features positively charged micro-particles that are attracted to the negatively charged hair fiber, infusing the antioxidant and moisturizing powers of argan oil deep into the cortex.

After 10–15 minutes, the proprietary self-timing formula, ColorKinetic Booster, shuts down the chemistry and neutralizes the dyes, preventing unwanted darkening for beautiful color results. Color Rhapsody 10 provides true-to-tone color, radiant shine and complete grey coverage for clients with up to 60% white hair.

Sixteen pre-mixed shades can be used individually or intermixed for customized results.

Moroccanoil Color Rhapsody 10 Permanent Cream Color provides over nine weeks of salon-vibrant color; 82% increase in shine; scalp comfort in 90% of clients; and up to 2.8 times less damage.

Moroccanoil Color Rhapsody 10 Permanent Cream Color is available at select salons nationwide.